If you brand your Pinterest profile, you’re able to create a cohesive, consistent experience for your audience. When you provide your audience with a cohesive, consistent experience, your viewers will likely remember you and come back to visit.
If you’re a blogger, are selling products or services, Pinterest should be your main focus. Why? Imagine if you created the most amazing visual platform for your business..one you knew would genuinely attract thousands of viewers to your business.
In fact, we make a first impression in just 3 seconds when we something online. I encourage you to start thinking about Pinterest as a VISUAL playground for marketing your brand, products and business!
My goal is to help entrepreneurs, business owners and bloggers use Pinterest to drive traffic to their websites, generate client leads, and convert visitors into paying customers.
Today, I’m sharing 5 ways to brand your Pinterest business profile. I am going to show you how branding your Pinterest business profile can help you stand out on Pinterest and generate traffic back to your website or blog.
Grab an attractive and inviting photo of you, specifically one that is used consistently and is recognizable with you and your brand. For example, the photo I use on Pinterest Profile is also used on my site, Facebook Profile, Groups & Pages, Instagram,etc. This way when your Ideal Clients land on your Social Media Platforms they recognize those accounts as yours immediately because of your Photo and Personal Brand.
I challenge you to use a photo of YOU. Don’t hide behind your logo in your Profile. Let your Ideal Client see you and connect with YOU.
Use intelligent keywords that are going to tell everyone who you are and what you do. Include your location as well as keywords in your name, which makes you searchable. For example, my own name on Pinterest is Skincare by JENNIFER BURKHART **Notice I have used a keyword that tells everyone my niche is skincare. Then, I have chosen to use all caps for my name so it stands out. Added location: United States | Canada | Australia which is all the locations my skincare is available.
A Call to Action is a little bit of text asking people to take a specific next step, it’s the action you hope will happen. Right now, my CTA is a link to my FREE Skincare Quiz (my opt-in feature). I use this one because in 2 minutes I can capture their email and it gives visitors a Personalized Skincare Regimen based on their skin type.
Call To Actions are phrases that you want to include strategically in your copy on PINS, in PIN DESCRIPTIONS and SALES FUNNELS. CTAs include:
Pinterest is a VISUAL discover search engine. The Pins you save live in your board. You want to customize your Pinterest Boards to match your brand. When your Pinterest is organized and branded, it is more appealing to your visitors.
If you are looking for more inspiration and would rather grab my Customizable Pinterest Board Covers for Canva, you can grab those here.
I personally use Canva to create professional graphics. Canva Pro keeps my brand consistent. The Brand Kit in Canva for my brand palette, fonts and logos right there while I create pins. The other piece to add to your pins are your brand elements. I want my audience to recognize my pins and click.
If you are looking for more inspiration and would rather grab my Customizable Pinterest Board Pins for Canva, you can grab those here.
I increased my Pinterest monthly views by 1000% in just six months. You can grab my FREE DOWNLOAD for My Personal Results with Pinterest Marketing.
So, what’s the Successful Pinner’s Club? Glad you asked! It is a Facebook Private Community where I share all of my Pinterest Marketing tips, tricks and secrets for Pinterest Marketing.
I am a Business Coach who helps working women entrepreneurs achieve more in their work and personal lives.
I help women entrepreneurs use Pinterest to drive traffic to their websites, generate client leads, and convert visitors into paying customers.
When you take care of yourself from the inside out you create a healthy well-being. You begin to carry yourself with confidence. When your mind is healthy, you glow.
Use Pinterest to drive traffic leads to your website, generate client leads, and convert visitors into paying customers.
Twenty years in education has led me to teach business builders on how to use Pinterest to grow their online business after seeing success in my own business.
As a course creator for Pinterest, and using my Pin to Profit Method, I help you drive traffic to your websites, generate client leads, and convert visitors into paying customers.